Ahead of the Farnborough Airshow, our client required two key pieces of activity to engage and inspire potential aircraft buyers.
Ahead of the airshow itself, there was to be an exclusive pre-airshow party at the Tower of London, involving exclusive entertainment such as balloon aerial acrobatics and giant origami art installations as well as unique food and beverage creations.
Then, at the airshow itself, a number of key experiential activations were required at the cevent space known as the chalet. Included in these activations were interactive pieces for delegates, social media experiential stunts and 3D billboard designs close to the chalet itself.
The Collective created a Japanese inspired concept; ICHI-GO, ICHI-E I, translating into ‘once in a lifetime experiences.’ This was then used as the concept driver to convey the unique features of the aircraft to delegates and inform all comms collateral.
Key features of the aircraft were called out in different ways; a greater degree of personal space per passenger was demonstrated through ambassadors walking around the event in unique costumes, a social media dance activation was conceived to both entertain and educate that there was space for one roller bag per customer (unlike that of other aircraft). Other features were called out through environmental zones, art installations and performances, digital interactive touch screen tables and walk-through engines.
