Inspiring incentives require an integrated creative communication strategy to ensure participants deliver an enhanced performance. We drove this high-profile luxury incentive through a 12-month communication campaign that captured the imagination and engaged participants throughout.
Using exquisite designs that reference Eastern culture and The Eastern & Orient Express train, we brought to life the once in a lifetime event. High end print pieces, a specially commissioned “Tatler” style magazine, personalised video messages, e-media and beautifully crafted physical teasers, created a desire for this spectacular event with participants and partners alike.
The branding continued throughout the event ensuring winners received personal, bespoke communications that became keepsakes and mementos.
Expectations created through the powerful communication strategy contributed to an outstanding sales performance that delivered an incredible return on investment.
