To support the delivery of this virtual event we created an inspiring identity that supported the programme objectives and acted as a red thread linking all the content together. The Power of Purpose spoke directly to the need for delegates to focus on their objectives and drive future activity. This was clearly communicated through every touch point and reflected in the messaging, ensuring a cohesive approach by presenters to all their sessions.
The project included a branded platform, pre-event communications, pre-recorded video, animations, entertainment, awards, live presentations, breakouts and interactive functionality as well as hampers delivered to the 174 delegates in advance.
The Collective supported every aspect of the packed agenda for this two-day event ensuring a well-coordinated, professional experience that motivated and
engaged attendees.
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