In the battle against Zoom fatigue, our client needed a virtual event format that would engage and entertain their delegates. We know that people are happy to spend hours in front of a screen when relaxed and watching their favourite box set from a streaming service, so we decided to turn the virtual event world on it’s head and build a content format that would allow delegates to digest that content in a similar way.
A mixture of hosted live content, mirroring TV broadcasts, and explorable ‘on demand’ content, was devised around the philosophy of ‘infotainment’ and so the Greatflix concept was born.
