To launch Lenovo’s new products to 350 of the world’s press and a live media streaming audience, The Collective utilized a blank urban canvas to create an immersive branded environment where the audience could collectively share in the event both physically and online.
Extensive engagement zones featuring the latest Lenovo technologies became exceptional, immersive experiences enabling products to become “shared moments” delivering an event programme that was different, innovative and disruptive.
Throughout, we collaborated with Lenovo to deliver the event strategy incorporating production, logistics, creative, design and communications, which resulted in a global social media imprint that engaged 58 million people across 129 countries, the most successful activity for the brand ever.
