Everything starts with the event concept, get that right and the rest of the event feeds off that idea. The event identity is the visual embodiment of that concept, it sets the tone and expectations of that event, whether it’s a serious statement that needs to be made or it’s to generate excitement for an incentive or awards programme. Either way, the event identity needs to be on point to your overarching message, concept and brand.
As a creative agency, within an agency, the team at The Collective have the experience to work with our clients to develop both the event concept and visual identity together. Our clients trust us to understand and treat their brand with respect, while also developing unique creative solutions that speak to the specific requirements of their event.
